Consultancy
Wamil offers digital consulting for your business in order to increase the returns from your digital investment. He will tailor a solution to your business needs. In some cases he was brought in to help drive digital transformation across the business and in others, his time is secured and pre-planned on a monthly basis to support a team with day to day digital projects and operations. Feel free to reach out via WhatsApp or email if you’d like to discuss areas where Wamil may be able to support your business.
Strategy
The first step is for Wamil to understand your business, and what you hope to achieve from your digital marketing in the short, medium and long term. Practically the process takes around 15-20 hours, spread across a couple of weeks, depending on your availability. At the end of this, you’ll have a robust and tangible set of documents that all digital activities will stem from and can be reviewed against.
The key to any strategy is a concise brief with clear objectives and brand proposition. Wamil will produce the brief for you to follow, either from scratch or using existing marketing material. It’s essential that all digital activities are results-driven. For this reason, a long-term marketing plan linked to expected results for each activity will be produced. Quite often, the business has not completed a formal competitor review before. This is a great time to see where you stand in the market and to highlight strengths/weaknesses and opportunities/threats.
The initial fact-finding meeting is offered with no longer-term commitment, as we may find that a digital strategy isn’t needed for your particular business.
Training
Wamil offers training in a range of shapes and sizes. Here are a couple of typical scenarios, but there’s always room to create a customized session to meet your needs.
DIGITAL MARKETING FUNDAMENTALS
Geared towards entrepreneurs, Marketing/Brand Managers and anyone who needs a better understanding of digital marketing.
This is usually a 2 day (evenings and weekends) course that will help you to get fluent digital marketing and to vastly improve your digital marketing results.
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The Role of Digital Marketing
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The Digital Customer
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Social Media Basics
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Content Creation
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Online Video
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Search Engine Optimization
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Search Engine Marketing with Google
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Google Analytics
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Summary and Future Proofing Yourself
(The course can be shortened to 1 day (weekend) if some topics are already well understood).
DIGITAL DEEP DIVES
These sessions are for those already digitally savvy. Focused on cutting to the chase on how something works, and how certain methodologies can get the best return on investment. Deep dives are typically for smaller groups or individuals and can be anything from 2.5 hours upwards.
The following subjects can be covered:
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Artificial Intelligence for Customers
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B2B Digital Marketing Best Practice
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Building Websites and Apps
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Business Innovation Development
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Competitor Analysis Production
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Consumer Journeys and Persona Development
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CRM Strategy in Detail
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Digital Lead Generation
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Digital Project Management
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eCommerce Best Practice
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Google Analytics in Detail
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Instant Messaging and BOTS
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Search Engine Optimisation and Paid Search
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Social Media in Detail
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Video Marketing in Detail
