The education sector has been one of the sectors to become ruthlessly competitive, highly saturated and remarkably sophisticated at an alarmingly astounding rate. Slowly fading away are the days where school and university selection by parents and students were carried out through old-school methods such as television and newspaper ads. A major chunk of this change can be attributed to the mainstream adoption of the internet and its increasing usage in aiding decision-making.
Relevance and Advantages of Digital Marketing in Education Sector
In today’s highly competitive education sector, students and parents prefer to know more about an institution before enrolling there. Here lies the limitation of print and TV advertisements, where the message delivered is constrained by information and time.
Hence, they rely on the internet to research about the institutions, compare between them and make the best choice. A recent study suggests, three out of four students in India depend on the internet to search for the best institutions. Thus having a strong and active presence on social media, enhancing SEO and investing in a content generation are some of the methods through which digital marketing is transforming the education sector.
There are several reasons why one must opt for digital marketing to pioneer in the education sector. Some of the advantages of digital marketing are listed below:
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Digital marketing is highly economical compared to traditional marketing techniques.
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Digital marketing has the ability to reach a large number of audiences compared to conventional marketing.
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Digital marketing is pertinent as the potential stakeholders (i.e. students) spend a lot of their time on online platforms. About 93% students in India have internet accessibility with an average internet consumption rate of 4 hours per day.
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Digital marketing helps to develop brand awareness by having a strong presence on social media.
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Digital marketing simplifies consumer behavior analysis and performance tracking processes.
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Digital marketing ‘informs’ about a product, rather than ‘selling’ it. Digital marketing helps to continuously nurture the stakeholders in the education sector. For instance, four out of five students in India regard the internet as the ‘main source of information’ to access their course-related topics. Thus, investing in digital marketing means strengthening brand equity.
Digital Marketing took over the world of marketing like a storm, but it looks like it’s here to stay. If exploited efficiently, the returns from educational investment in digital marketing can be tremendous. We can exploit it, more than efficiently. Contact Wamil today!
